Do you know the Aftermarket market segment of the auto parts industry? This term refers to the automotive aftermarket segment, which supports the continuity of operations of approximately 42.6 million vehicles (motorcycles, cars, trucks and even agricultural machinery) in Brazil. The turnover of this industrial segment ranges between 75 and 85 billion reais per year (data by Issuu).
The automotive aftermarket process involves a large amount of data on a large number of parts (SKUs) produced and sold over decades. This usually makes it difficult to identify market share and new business opportunities. But, how to overcome this challenge?
Market share case on the auto replacement aftermarket
To answer this question, we prepared a material presenting our success story in the automotive sector in the Aftermarket segment, in which we show how advanced analytics and artificial intelligence strategies can result in great benefits to the commercial operation.
The case study addresses our client’s business problem, immersed in several challenges, such as the difficulty in understanding the sales behavior of some part groups; the journey, marked by the development of a system capable of presenting the evolution of the organization’s market share; and the results generated for our client.
Our goal is to assist marketing managers, commercial managers and administrators who work in large-scale operations.
Automotive Aftermarket – Conclusion
Identifying market share and new business opportunities in the auto parts sector is a challenge, but that can be overcome through tools like AI and Advanced Analytics.
However, its implementation process is complex, demanding artificial intelligence as well as qualified, market-recognized data analytics providers.
Do you have any doubts about our success case in the automotive aftermarket? So leave your comment.
What is Aquarela Advanced Analytics?
Aquarela Analytics is Brazilian pioneering company and reference in the application of Artificial Intelligence in industry and large companies. With the Vortx platform and DCIM methodology, it serves important global customers such as Embraer (aerospace & defence), Scania and Randon Group (automotive), Solar Br Coca-Cola (beverages), Hospital das Clínicas (healthcare), NTS-Brasil (oil & gas), Votorantim Energia (energy), among others.
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Founder – Commercial Director, Msc. Business Information Technology at University of Twente – The Netherlands. Lecturer in the area of Data Science, Data governance and business development for industry 4.0. Responsible for large projects in key industry players in Brazil in the areas of Energy, Telecom, Logistics and Food.
Head of Marketing at Aquarela Analytics. Advertising and specialist in Strategic Marketing.