Adopt smart pricing strategies, capturing the best result between sales volume and profit margin.
In the fierce competition and the high sensitivity to price in the market, adopting an assertive pricing strategy, customized by customer, product, region, store and period is essential business deals.
In segments with a large number of products (SKUs), a large portfolio of customers, the dynamism of the market and the complexity of the data make decision-making difficult, causing loss of sales and a reduction in profit margin. With the Smart Pricing solution, developed with exclusive algorithms and nationwide retail data, Aquarela has been solving this issue.
Empowered with AI and Machine Learning techniques from Aquarela, the Smart Pricing solution recommends the ideal price, with the highest probability of conversion, per customer, product, region, store and period, promoting the best result between sales volume and profit margin.
- Increase sales and market share;
- Better results between sales volume and profit margin;
- Assertive pricing strategies, based on data;
- Greater understanding of price patterns by customer, product, region and period;
- Positive impact on Ebitda;
- Intelligent business automation.